Wedge Community Co-op

For over 40 years, the Wedge Community Co-op has provided a diverse selection of premium natural and organic products to the community. More recently, the store was facing growing competition from big box stores and it was time to show how they provided knowledge and products that others just didn't have. After focus groups and research, a new Wedge strategy and identity was created which positions the co-op as a modern grocer and trusted, local authority on delicious, healthy foods and products.

Work done while at Fellow