Target and Shaun White
Target has sponsored athlete Shaun White for a decade and supported him as he competed in the Olympics. The brief was to pay homage to this remarkable 10-year run of Target and Shaun White. Slices of Target marketing from the last decade with new photos created a design celebration of this dynamic partnership. The outdoor work was completed in time for the Summer X Games and towered over the streets of downtown Los Angeles. There was also an ad insert for Transworld Snowboarding magazine that supported the initiative.
Work done while at Fellow
